David Gersten has worked as press representative, marketing consultant, and producer on Broadway, Off-Broadway, and across the country, for over twenty-five years. David Gersten & Associates is a full-service boutique firm, providing effective publicity and marketing for a diverse range of clients, through print, broadcast, electronic, and social media.
As a Press Agent, he recently represented the World Premiere of Home for the Holidays on Broadway, featuring three of the greatest voices of their generation, winners of “American Idol,” “The Voice,” and “America's Got Talent.” Favorite Broadway productions include Canciones de mi Padre - A Romantic Evening in Old Mexico with Linda Ronstadt, the gala 6000th performance of A Chorus Line, Georgian State Dance Company (US Premiere), the Royal Shakespeare Company’s The Herbal Bed (US Premiere), Kenny Loggins on Broadway, Late Nite Comic, Avery Brooks as Paul Robeson, Stardust (the last show to play the Biltmore Theatre), Taking Sides starring Ed Harris and Daniel Massey (US Premiere), and Noel Coward’s Waiting in the Wings starring Lauren Bacall and Rosemary Harris (belated US Premiere). David has been privileged to work with some of Broadway’s finest producers, including both Alexander H. Cohen and David Merrick.
From world premiere plays and musicals from some of our best emerging writers, to acclaimed revivals of classics of world theater as well as great contemporary works, to solo pieces featuring beloved actors like Jean Stapleton, Jackie Mason, Kate Mulgrew, Nancy Giles, Valerie Harper, Jackie Hoffman, Len Cariou, Fyvush Finkel, and Liliane Montevecchi, Gersten Associates has publicized and promoted more than 200 shows Off-Broadway. Some favorite past productions: Altar Boyz (five years Off-Broadway, 2 National Tours, Korea), Birds of Paradise by Winnie Holtzman (Wicked) directed by Arthur Laurents, Black Angels Over Tuskegee (now in its eighth year), End of the World Party by 5-time Emmy Award winner Chuck Ranberg, Enter Laughing: The Musical, the world premiere of Ernest Hemingway’s The Fifth Column, Garden of Earthly Delights, Godspell directed by Don Scardino, Happy Days directed by Joseph Chaiken, The Kathy & Mo Show: Parallel Lives, Late Nite Catechism (eight years), Mademoiselle Colombe starring Tammy Grimes, The Majestic Kid by Pulitzer Prize and Tony Award-winning playwright Mark Medoff, Stephen Sondheim’s Marry Me A Little, Mary Shelley's Frankenstein starring & choreographed by Robert Fairchild, David Ives’s The Metromaniacs, Naked Boys Singing!, Craig Wright's Orange Flower Water, Tina Howe’s Painting Churches, Potted Potter - The Unauthorized Harry Experience - A Parody, Romance/Romance (winner of 4 Outer Critics’ Circle Awards), Roulette by Paul Weitz (American Pie), Harry Kondoleon's final play Saved and Destroyed directed by Craig Lucas, the New York premiere of the international hit Shear Madness, Jonathan Larson’s Tick, Tick... Boom!, and Tony n' Tina's Wedding (24 years), among many others. Numerous National Tours represented include The Music Man starring Patrick Cassidy and Shirley Jones, Saturday Night Fever, Man of La Mancha, Sophisticated Ladies (first Russian-American co-production), as well as two National Tours of Altar Boyz.
Among the many not-for-profit theater companies he has represented are Adirondack Theatre Festival, Ars Nova, Culture Project, En Garde Arts (including JP Morgan Saves the Nation by Rent’s Jonathan Larson), Ensemble for the Romantic Century, Ensemble Studio Theatre, Folksbiene Yiddish Theatre, INTAR, Irish Arts Center, Jean Cocteau Repertory, Keen Company (ten years), Mint Theater (25 years), Music Theater Group, NAATCO, Woodie King’s New Federal Theater, Perry Street Theatricals, Rattlestick Theatre, Red Bull Theatre (twelve years), Storm Theater, Victoria & Michael Imperioli’s Studio Dante, Throughline Artists’ Annual Summer Shorts festival at 59E59 (eight years), TACT – The Actors Company Theatre, and York Theatre, among many others.
Some of the many clubs and cabarets represented include Rainbow & Stars and the Rainbow Room, Windows on the World (launching its reopening after 1993 bombing until its tragic end on 9-11-2001), Café Carlyle, the Oak Room at the Algonquin, Michael’s Pub (over twenty years), The Ballroom, Freddy’s, and Roseland, working with some of the greatest names in pop music, jazz, R&B, and Broadway, including Rosemary Clooney (12 years), Mel Tormé (16 years), Sid Caesar & Imogene Coca (Together Again! The 40th Anniversary of “Your Show Of Shows”), Lavern Baker, Ruth Brown, Betty Buckley, Nell Carter, Johnny Crawford (of TV’s “The Rifleman”), Vic Damone, Tony Danza, Christine Ebersole, Marianne Faithful, Savion Glover, Richie Havens, Larry Kert, Peggy Lee, Jo Sullivan Loesser, Darlene Love, Patti LuPone, Maureen McGovern, Anthony Newley, Anita O’Day, Phylicia Rashad, Joan Rivers, the legendary Mickey Rooney, Helen Schneider, George Shearing, Frank Stallone, Sylvia Syms, Tommy Tune, Leslie Uggams, and Julie Wilson, among many others. Founding member Manhattan Association of Clubs & Cabarets. Founding member Manhattan Association of Clubs & Cabarets.
Gersten has also provided publicity and strategic consulting for such diverse clients as Actors Studio, American Ballroom Theatre (creating “Ballroom Week”), Cherry Lane Alternative Mentor Project, The David Merrick Arts Foundation, The Drama League, 30th Annual Greenwich Village Halloween Parade, League of Off-Broadway Theatres & Producers’ annual Lortel Awards (which he wrote, produced and publicized for ten years), Lucille Lortel Theatre Foundation, New World Stages, New York Musical Theatre Festival (NYMF), Pasadena Playhouse, Reduced Shakespeare Company as part of the first New York International Festival of Arts, Stage Entertainment the international entertainment group (US press representative), PBS television’s “Theater Talk,” and Treatment Action Group, as well as exhibitions by Hilary Knight, Francesco Scavullo, Patrick McMullen, Rosie O’Donnell, and Ken Fallin, among others. David has also repped numerous recordings and books including ‘A Chorus Line’ and the Musicals of Michael Bennett and Not Since ‘Carrie:’ 40 Years of Flop Musicals, both from St. Martin’s Press.
As a producer, David presented the premieres of Bash’d - the gay rap opera, Dr. Sex, My First Time, Shear Madness, Tea at Five starring Kate Mulgrew as Katharine Hepburn (NYC, West Palm Beach), as well as the New Cast Recording of Stephen Sondheim’s Marry Me A Little. He has also been involved in the Broadway productions of 13, A Life in the Theater, Addams Family, Altar Boyz (NYC, two National Tours), Blithe Spirit, Impressionism, the Tony Award-winning Best Musical Kinky Boots (Broadway, National Tour, Australia), Speed the Plow, and Will Ferrell’s You're Welcome America - A Final Night with George W Bush. In the not-for-profit world, he has produced numerous benefits and galas for the such organizations as National Alzheimer’s Foundation (Rita Hayworth Gala), God’s Love We Deliver, People with AIDS Coalition, Broadway Cares/Equity Fights AIDS, the Actors Fund, Bailey House/AIDS Resource Center, PWA Theater Workshop, and the Hetrick-Martin Institute. He is a member of the Off-Broadway League and founding member/Vice-President of the Off-Broadway Alliance.
He has served on the Board of Governors of ATPAM, the Association of Theatrical Press Agents & Managers for over ten years, including as Press Agent Chapter Chair. He also serves on the Press Agent committee for the Broadway League.
A native New Yorker, David is also a volunteer firefighter on Fire Island, where he maintains a summer home, and serves as Vice-President of his fire department.